Privacy policy

Last updated 10 October 2026

Insu ("we", "us", "our") operates the website at insu.au. This policy explains what personal information we collect, how we use it, and the rights you have under the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

What we collect

• Email addresses you submit via our launch list or contact form.
• Standard web traffic data — IP address, browser type, device type, referring URL, pages viewed, and timestamps. Collected via Google Analytics 4.
• Cookie identifiers set by our analytics providers and (after launch) Google AdSense for ad personalisation.

How we use it

• To send you a single launch notification if you've signed up for the launch list.
• To respond to enquiries you send via the contact form.
• To understand which pages perform well and improve content quality.
• To serve advertising via Google AdSense (post-launch).

Affiliate links

After launch, Insu will publish links to insurance providers via affiliate networks (Awin, Commission Factory). When you click through and buy a policy, we may earn a commission. Affiliate relationships are disclosed on every page that contains an affiliate link. Our editorial rankings are calculated independently of affiliate status.

Third-party services

• Netlify (hosting + form submissions) — netlify.com
• Google Analytics 4 / AdSense — policies.google.com/privacy
• Awin / Commission Factory (affiliate tracking, post-launch) — awin.com / commissionfactory.com.au

Your rights

You can request access to, correction of, or deletion of any personal information we hold about you by emailing hello@insu.au. We respond within 30 days.

Cookies

You can disable cookies in your browser settings. Some site features may not work as expected if you do.

Our own analytics

As well as Google Analytics, this site uses a small analytics script that we run ourselves. Each time you load a page or interact with it, the script sends a short record to our hosting provider, Netlify, where it is stored. A record contains: the time; the page address without anything after a "?"; the page's type and, where the address names one, the listing, article or tool it shows; the website that sent you here (its address up to the domain, nothing more); your device type (mobile, tablet or desktop) and browser family; and, if the link you followed had them, its utm_source, utm_medium and utm_campaign campaign tags, which are kept for the rest of your visit. It also records when you click a phone, email or external link (for external links, the destination website's domain; never the phone number or email address), when you submit a form (the form's name or ID, never what you typed), labelled results that a tool on the page reports, whether you scrolled past 50% and 90% of a page, and whether the page was visible for 30 seconds.

Netlify tells us which country your connection comes from; we do not store your IP address. Your browser's user-agent is used to work out its browser family and to flag automated traffic such as search-engine crawlers; the user-agent itself is not stored. To group page views into visits, the script keeps a random visitor ID in this site's local storage that is replaced each day (UTC), and a random session ID in session storage that is replaced after 30 minutes of inactivity or when you close the tab. If your browser blocks storage, a temporary ID is used for that page only. The script sets no cookies, is not used for advertising and does not link your visits to other websites. The data is processed and stored by Netlify on our behalf and is not sold. We delete these records 14 months after they are made; after that we keep only daily totals, such as how many times a page was viewed, which cannot be linked to a visit or a visitor ID. You can remove the stored IDs at any time by clearing this site's data in your browser.

Complaints

If you believe we've handled your personal information incorrectly, contact us first at hello@insu.au. If unresolved, you can lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au.

Updates to this policy

We'll update this policy as our services change. The "last updated" date at the top reflects the most recent revision.